294% Leads Increased
The primary objective for Red Angle Studio was to enhance their lead generation strategy, focusing on reducing costs, improving lead quality, and refining their target market to capture local wedding photography opportunities in Chennai.
About For Red Angle
The challenge
Red Angle Studio, a prominent player in the wedding photography and videography industry, faced specific challenges in their lead generation efforts. The primary issues were:
High Costs: The company was investing significantly in Facebook Ads, leading to a high cost per lead (Rs. 200).
Low-Quality Leads: Despite the investment, the leads generated were of low quality, and there was a notable influx of spam leads.
Geographical Targeting Issues: Red Angle Studio experienced challenges in filtering out spam leads, especially from North India, which was not their target market.
Services Used:
STRENGTH IN NUMBERS
Business impact
Red Angle Studio decided to collaborate with Right Educate Digital Marketing Agency to address their specific challenges. Right Educate implemented the following solutions:
Thorough Business Analysis: Right Educate conducted an in-depth analysis of Red Angle Studio’s wedding photography and videography business, understanding the nuances of the industry and the unique selling points of Red Angle Studio.
Customized Strategy for Wedding Niche: Based on the analysis, Right Educate developed a specialized digital marketing strategy tailored for the wedding photography niche, emphasizing the emotional and memorable aspects of Red Angle Studio’s services.
Optimized Facebook Ads for Local Market: The agency optimized Red Angle Studio’s Facebook Ads, refining targeting parameters to focus on the local Chennai market. Ad creatives were designed to resonate with engaged couples in the region.
Anti-Spam Measures: To tackle the issue of spam leads, Right Educate implemented additional measures in the ad campaign to filter out irrelevant inquiries, ensuring that Red Angle Studio received genuine leads interested in wedding photography services.
Continuous Monitoring and Adjustments: Right Educate adopted a proactive approach by continuously monitoring the campaign’s performance and making real-time adjustments to maximize results.
Leads Increased by
Cost/Lead Decreased by
Spam Leads Decreased by
Testimonial from Mr. Sarath, Red Angle Studio:
We, at Red Angle Studio, had been on the lookout for a digital marketing agency that understands the nuances of the wedding photography industry. Right Educate Digital Marketing Agency, led by the dynamic duo Mrs. Priyanka and Arun, has not only met but exceeded our expectations.
Having struggled with spam leads and high costs in previous campaigns, Right Educate took the time to understand the unique aspects of our wedding photography business. Their customized strategy and anti-spam measures have significantly improved our lead quality, and we are now reaching engaged couples in Chennai more effectively.
Thanks to Priyanka Sister and Arun Bro’s dedication, our calendar is now booked with beautiful weddings, a testament to the outstanding results achieved. Right Educate Digital Marketing Agency is, without a doubt, our top recommendation for anyone in the wedding photography business.
Start Driving Leads with Right Educate’s Lead Generation Services
- Increased Lead Generation
- Improved Brand Recognition
- Positive ROI
- Expanded Client Base
